AWS Innovation Hub at SJIC
Green Custard has partnered with AWS and St John’s Innovation Centre to create a go-to hub for early-to-mid stage companies seeking expert cloud guidance. From technical assessments to training and funding support, our local team helps start-ups scale with AWS at the core.


Green Custard, in partnership with AWS, supports businesses of all sizes to achieve success on their cloud journey with the AWS Innovation Hub.
Together, we're making Cambridge the go-to hub for cloud innovation. The AWS Innovation Hub at St John's Innovation Centre is a one-stop-shop for expert cloud consultancy, technical assessments, training, and strategic guidance, all with the goal of accelerating growth and making AWS the default cloud platform for innovators.
Whether you’re building, scaling, or seeking investment, our local team and AWS network are here to support your journey.
"With Green Custard and AWS we now have information and intelligence that was never available to us before."
- Tim Copping, Head of Operational Technology, Breedon Group PLC

Overview of Services
The AWS Support Hub offers a comprehensive range of services to help you build smarter, scale faster, and unlock funding opportunities — all powered by AWS expertise:
- Funding Support – Discover and apply for AWS and government grants tailored to your growth stage.
- Software & Architecture Reviews – Ensure your solutions align with AWS best practices for security, cost, and performance.
- Partner Office Hours – Book confidential sessions for advice on technical and commercial challenges.
- AWS Education – Learn from experts through 1:1 sessions, technical roundtables, and exclusive seminars.
- AWS Concierge – Get help navigating AWS and gain high-quality introductions to the right people and programs.
- Delivery & Consultancy – Access tailored technical support, team augmentation, or end-to-end solution delivery.
- Start-up Acceleration Program – Follow a structured path from concept to launch, combining services to maximise your success.