Product Innovation

Designing and delivering connected products on AWS, from concept to scale.

Product Innovation

Product innovation increasingly combines physical products, software, data, Product innovation increasingly combines physical products, software, data, and cloud platforms. Organisations need to move quickly while making sound architectural choices that support scale, security, and long term value.

Green Custard helps teams design, build, and evolve connected products on AWS, from early ideas through to production platforms. We focus on reducing technical risk, accelerating time to market, and aligning technology decisions with clear customer and business outcomes.

Our services support industrial and manufacturing innovation, consumer and CPG products, companion mobile experiences, and embedded device development, all built on secure, AWS native foundations.

How we work

Green Custard is an AWS Advanced Tier Partner and specialist in IoT and product innovation, with over 500 projects delivered globally from our Cambridge, UK base. We work with startups, scale ups, and enterprises at different stages of their product journey.

Our approach is consulting led and outcome focused. We work backwards from product and business goals, using rapid prototyping and iterative delivery to validate assumptions early and reduce long term risk.

Customer success underpins everything we do, supported by a dedicated Customer Success function and reflected in our Net Promoter Score of 9+.

What do our customers say?

"We engaged Green Custard on a PoC trial with a fairly ambiguous scope. Not only did Green Custard embrace the challenge, they very quickly became a trusted partner providing valuable guidance and going above and beyond requirements to get the job done."

Scott Mackenzie, Director Beyond the Bottle, Carlsberg Britvic

“Very professional team that helped us in the IoT journey (specifically in AWS IoT Core and Greengrass), and provided us good guidance and resources to meet our goals.”

Moshe Benaish, Director of Engineering, Stratasys

Our Services