THE CUSTOMER
Martin Engineering is the global leader in improving bulk materials handling by making processes cleaner, safer, and more productive. Specialising in conveyor accessories and flow aids, their innovations power manufacturing and industrial sectors across operations in the US, Brazil, China, France, Germany, Indonesia, Mexico, South Africa, Turkey, India, and the UK.
THE CHALLENGE
To stay at the forefront of innovation, Martin Engineering offers connected monitoring solutions for its products, enhancing operational efficiency and safety across manufacturing sites. Having successfully deployed their IoT solution across North America, they faced the challenge of extending reliable, secure, and fast-to-deploy connectivity to EMEA and beyond.
Achieving consistent deployment across multiple countries demanded global cellular connectivity and the ability to rapidly configure and launch solutions at new manufacturing facilities with minimal manual intervention.
Martin Engineering engaged Green Custard, an AWS Advanced Tier Services Partner with proven AWS IoT expertise, and global IoT cellular connectivity specialists Eseye, to deliver this ambitious project.
THE REQUIREMENTS
- AWS IoT Expertise: Ensuring industrial-grade security, scalability, and data reliability.
- Infrastructure as Code Mastery: To automate the swift deployment of manufacturing IoT systems into new regions.
- Global Cellular Connectivity: Reliable, zero-touch connectivity for manufacturing sites regardless of location.
- Scalability and Localisation: A rollout model ready to match the pace of global industrial expansion.
“Green Custard was a great fit for this project as they were able to react quickly to our requirements and had the wide skill set needed to support the solution. Eseye enhanced the partnership with their seamless AnyNet global connectivity and effortless integration with AWS IoT.”
Valeria Zimenkova
Head of Sales and Marketing, EMEA&I Region
THE SOLUTION
Leveraging Green Custard’s AWS IoT service expertise and their AWS CloudFormation Service Delivery Partnership, the team conducted a comprehensive review of Martin Engineering’s existing codebase and deployment architecture.
- Infrastructure as Code: They introduced an automated deployment process using AWS CloudFormation templates, enabling new manufacturing sites to be set up in minutes, not days.
- Mobile App and Gateway Optimisation: Green Custard advised on regional adaptations for Martin Engineering’s mobile apps and IoT gateways, ensuring smooth user experiences in new markets.
- Seamless Global Connectivity: Eseye’s AnyNet multi-IMSI eSIMs deliver instant, secure device-to-cloud connectivity across manufacturing facilities worldwide. The zero-touch configuration ensured deployment-ready devices with minimal on-site technical overhead.
- Quality Assurance: Each IoT device underwent rigorous configuration, testing, and certification through Eseye’s onboarding process, ensuring maximum reliability and uptime critical to industrial operations.
This robust solution allowed Martin Engineering to accelerate its expansion into new manufacturing territories with full confidence in connectivity, security, and deployment speed.
THE RESULTS
The project enabled Martin Engineering to expand into new manufacturing regions quickly and efficiently. Thanks to the Infrastructure as Code and automated deployment processes, new regional facilities can be onboarded with IoT solutions in just minutes, dramatically accelerating market expansion timelines.
Reliability has also seen a significant boost. With Eseye’s seamless global cellular connectivity, manufacturing sites benefit from continuous, highly dependable device communication, ensuring critical data monitoring remains uninterrupted and minimising the risk of costly production downtime.
Additionally, operational costs associated with deployment have been reduced. By adopting a zero-touch onboarding approach and streamlining infrastructure setup, Martin Engineering is less reliant on in-country technical teams, cutting overheads and speeding up go-lives.
Perhaps most importantly, the system’s flexible, modular architecture means Martin Engineering’s global IoT deployment is fully scalable. They are now well-positioned to expand into additional regions as demand grows, without the need for a complete redesign or time-consuming redeployment.
"Eseye’s advanced AnyNet Connectivity Platform, tightly integrated with AWS IoT, provides a single, global platform delivering near 100% device uptime — critical for manufacturing reliability."
Anand Gandhi
SVP Global Sales, Eyeye
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