Martin Engineering is the world leader in making bulk materials handling cleaner, safer, and more productive. They specialise in manufacturing conveyor accessories and flow aids to help processes run efficiently and safely, and have a global reach with operations in the US, Brazil, China, France, Germany, Indonesia, Mexico, South Africa, Turkey, India, and the UK.


Martin Engineering provides connected monitoring solutions for their products and has already deployed in North America. The challenge of this project was to review, advise, and support the rollout of the solution to EMEA and the rest of the world.

As a result, they approached us as their professional services software consultants, alongside fellow trusted AWS Partner and IoT cellular connectivity solutions specialists Eseye, to complete the project.


  • Expertise in AWS IoT services
  • Knowledge from an AWS CloudFormation Service Delivery Partner
  • A partner who could make it possible for Martin Engineering to localise their solution and get it ready for fast market roll out internationally

“Green Custard was a great fit for this project as they were able to react quickly to our requirements and had the wide skill set needed to support the solution. Eseye enhanced the partnership with their seamless AnyNet global connectivity and effortless integration with AWS IoT.”

Valeria Zimenkova,

Head of Sales and Marketing, EMEA&I Region


Making use of our expertise in AWS IoT services as well as knowledge from our Service Delivery for CloudFormation, we reviewed the existing solution, looking at both code and AWS best practices.

From this analysis, we were able to advise on a solution to use Infrastructure as Code to make deployment to a new AWS region possible in just a matter of minutes. Not only this, but we provided welcomed advice on changes to existing mobile apps and gateways to support new regions.

Eseye’s multi-IMSI eSIM and Connectivity Management technology ensured power on, zero-touch near 100% global connectivity from device to Cloud (AWS IoT) - that was both fully automated and instantly secure.

Eseye’s extensive technical onboarding process resulted in each device being configured, tested and certified for deployment anywhere in the world, giving Martin Engineering complete peace of mind on device connectivity reliability before moving into the critical production and deployment phases of the project.

The project has enabled Martin Engineering to confidently enter new regions and provide an approach for supporting other target markets easily as and when the requirement occurs - all with rapid deployment time.

Learning from the client about their solution and market allowed us to better articulate the value and approach we recommended, giving Martin Engineering the confidence in our approach. The success of this solution has seen the partnership continue with new requirements and projects already underway.

“The Martin Engineering team have a true passion for what they do, tapping into this helped us deliver a perfect solution. We have experienced a great sense of achievement in helping them target new markets and through providing guidance on future business opportunities around IoT.” - Jonathan Custance, Director at Green Custard

Anand Gandhi, SVP Global Sales at Eseye, comments: “The seamless integration of Eseye’s advanced AnyNet Connectivity Platform with AWS IoT enables customers like Martin Engineering to register and manage their global IoT connectivity directly from within their AWS Cloud. The result is a single global platform for IoT that delivers near 100% device uptime.”

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