Cambridge based AlfaSage is a cutting-edge company who help music and video publishers get the best from their content.

They have pioneered two products: e92 which is a cloud service that allows users to manage, market, publish and monetise their music and video, and nGage which gathers data in real-time from subscribers interacting with this content.


AlfaSage were producing a multi platform video on demand (VoD) and a live tv (IPTV) service and having completed a proof of concept stage, they were ready to move forward towards a production-ready system. They enlisted our services to work alongside them on the UI / UX, platform architecture and a mobile player app.


  • Experience of React Native to create iOS and Android apps simultaneously
  • Knowledge of Native video playing
  • Ability to quickly create mockups based on a rapidly changing service

"The Green Custard team have done an excellent job converting the UX design into a fully functioning app that is both responsive and easy to use."

Basil Fisk,

Managing Director at AlfaSage


The end result was a fresh take on the popular service, providing a clear and functional experience for the user whilst browsing/watching the content library on demand and streaming live TV.

We're particularly proud of the modern interface we created which is easy to navigate and also the efficient way we found to render a large amount of content that we knew would please the end user.

By turning these apps around quickly, AlfaSage were able to showcase their data to potential clients in a timely fashion - an essential benefit to any startup.

"The AlfaSage team were highly responsive to suggestions and were willing to try new things so that together we could create the perfect experience for the end user" - William Alexander, Green Custard

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